With the post-80s and 90s becoming the main force in buying houses and the strong rise of the younger generation of consumer groups, the mainstream consumer groups in the garage doors and windows industry have undergone qualitative changes. How to meet the needs of young consumer groups has become an urgent problem for garage door and window enterprises. Consumers' purchasing decisions are affected by many factors. Therefore, garage doors and windows companies need to understand the consumer needs of young people to formulate appropriate sales strategies and product development directions.
Garage doors and windows consume more quality
The growth environment of the post-80s and 90s (the popularization of the Internet, smartphones, etc.) and the educational environment are very different from those of the previous generation. The consumption concept of young people pays more attention to the quality of life, and they always try to improve the quality of life.
Garage doors and windows consumption tends to be personalized
The post-80s and 90s grew up in an era of gradual opening up. They pursue individuality, which is reflected in dress, hairstyle and even housing decoration. In terms of the consumption of garage doors and windows, it also pays more attention to personalization and customization.
The consumption of garage doors and windows tends to be ahead of consumption
The consumption concept of the post-80s and 90s has been formed related to the emerging consumption patterns such as credit loans (home loan, car loan, installment consumption, etc.). They are not conservative in their thinking, so they are easy to accept the concept of advanced consumption.
Garage doors and windows consumption trend online shopping
In recent years, with the vigorous development of major shopping e-commerce platforms, consumers born in the 1980s and 1990s are willing to accept this new way of consumption, and the products they buy online include almost all categories. Therefore, online platform shopping, a convenient and fast consumption method, is more likely to become the trend of young people.
Garage doors and windows are more expensive brands
Different from middle-aged and elderly people, the post-80s and post-90s will form a change of trust and dependence on brands when they consume. The consumption frequency of young people is generally higher than that of middle-aged and elderly people, so they have more contact with commodities. They like to compare the price, quality and service providers of the products they want to buy, and they have a stronger dependence on the quality and service of brands.
Garage doors and windows consumption is more detailed
The post-80s and 90s have higher requirements for the matching of garage doors and windows and home decoration colors, styles, types, etc., and pay attention to the processing and matching of details. Among the consumption choices of similar products, the products of those manufacturers with fine details are more able to capture the hearts of young people.
In the new consumption era, garage door and window companies need to understand the target group in many ways. In the face of young consumers born in the 1980s and 1990s, garage door and window companies need to analyze and control them from the aspects of consumer behavior and consumer psychology.
Garage doors and windows supplier - CHI
CHI Hardware Corp Ltd is located in China, and is a professional manufacturer of sectional garage door hardware. Such as garage doors and windows, hinge, track, torsion spring, chain hoist etc. If you want to know more products or information about garage doors and windows, please visit our website.
